Friday, September 22, 2006

Saturn + Google = Advertising Genius

Click Here for the article!
(note: if the site makes you register, try BugMeNot)

The Saturn Aura. It's a new mid-sized sedan from General Motors. And it's being advertised by Google. In a unique scheme, Google and Saturn have teamed up to test a new method of advertisement. Here's how it will work.

The user will see a banner add for the new Aura. When they click on it, a Google Earth animation will pop up, flying the user to the Saturn dealer nearest to their computer. A video of the general manager of that dealership will then play, telling the user about the Aura. They are then presented with the option to contact the dealership directly.

This is a preliminary test and only six Saturn dealerships are participating...for now.

Many people have said that Geographic tagging of ads, users, computers, etc. is the new trend of the Internet. It's a way to link the online world to the real world and Google has taken a great step in that direction. I, for one, am excited to see how it works out!

Read more at Google News.


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