|(photo via Wikipedia)|
I read an article several years ago that changed the way I perceive shopping forever. Everyone should read it, seriously. Go read it now and then come back, I'll wait.
Done? Okay, good. It's actually not an article, but an excerpt from a book called Cheap: The High Cost of Discount Culture. I haven't read the whole book, but the excerpt article definitely makes me want to read more. Anyway, the excerpt article talks specifically about shopping at outlets. It describes the way outlet malls use mind games to entice customers to spend more money. Every store employs tactics like this, of course, but outlets do it in ways that seem contradictory. While a grocery store may put the highest margin products on an endcap where you're sure to see them, outlets intentionally make shopping difficult, appealing to mindset that inconvenience equals savings.