Friday, August 25, 2006

Bluetooth Billboards


http://www.teleclick.ca/2006/08/cbs-uses-bluetooth-billboards-to-promote-new-tv-shows/

CBS has started putting up billboards equipped with Bluetooth wireless technology. Anyone passing by with a Bluetooth cellphone can download trailers or clips from upcoming TV shows. The billboards are currently being tested in Manhattan subway stations.

I think this is a cool, innovative idea, which, if it works, could really make new advertising opportunities available. Minority Report anyone?

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